Career Journey

Professional Experience

35+ years across enterprise, banking, telecom, and consulting

Aug 2024 – Present Current

Technical Project Manager

B-Yond

USA
  • Led end-to-end project management for AT&T Mexico's technical modernization program, coordinating cross-functional teams across multiple workstreams and ensuring strategic alignment and timely delivery.
  • Applied hybrid Agile/Waterfall PMO frameworks to streamline delivery governance, enforce risk management practices, and ensure consistent reporting to senior stakeholders.
  • Coordinated architects, DevOps engineers, and development teams across time zones, reducing time-to-market by 60% through structured coordination meetings and clear milestone tracking using Jira and MS Project.
Mar 2023 – Jul 2024

Product Owner / PMO Lead

Laureate

Mexico
  • Directed PMO for the Real Estate division, leading multiple digital initiatives across a complex portfolio and aligning project execution with strategic business goals.
  • Designed KPI frameworks (budget, schedule, scope) and executive dashboards using Jira and Power BI, providing real-time visibility into project delivery, risks, and financial performance.
  • Implemented a new critical-issue escalation and workflow process, reducing incident backlog by 40%.
  • Collaborated cross-functionally with legal, product, operations, and QA teams to ensure delivery quality and regulatory readiness.
Sep 2021 – Mar 2023

Product Manager / Scrum Master

AgileThought

Mexico
  • Led end-to-end modernization of a mission-critical ERP system, migrating JDE XE to EnterpriseOne on Oracle/Linux with a cloud-ready architecture.
  • Defined integration architecture across Finance, Distribution, and Manufacturing modules, ensuring data consistency and operational traceability.
  • Partnered with software engineers, DBAs, and infrastructure teams to deliver secure, performant, and scalable deployments using Agile with strict financial governance.
Feb 2019 – Aug 2020

Delivery Program / Product Manager

IBM

Mexico
  • Architected and led cloud migration of Liverpool's global e-commerce platform to IBM Cloud, enhancing scalability, security, and regulatory compliance for 2M+ annual transactions.
  • Improved Liverpool's CX operations through personalization and checkout optimization, increasing conversion rates by 28% — generating $4.5M in incremental annual revenue.
  • Deployed data-driven marketing solutions using IBM Cognos and Watson Analytics, enabling customer segmentation and targeted campaigns across 5M+ customer records.
  • Optimized AI chatbot performance for Citi-Banamex, improving response accuracy by 35% and reducing customer support costs by $600K annually.
Jan 2018 – Feb 2019

Agile Leader

HSBC

Mexico
  • Championed enterprise-wide adoption of SAFe, coaching leadership and delivery teams through the transformation.
  • Served as Scrum Master for a core development team delivering payments platform enhancements, improving transaction speed and system reliability.
Apr 2017 – Dec 2017

Latin America PMO Lead

Huawei

Mexico
  • Established and directed the first regional PMO for Huawei Latin America across 6 countries, standardizing project governance frameworks (Agile and Waterfall), reporting processes, and delivery best practices across multicultural teams.
  • Implemented portfolio control and risk management frameworks using structured KPI monitoring; chaired regional coordination meetings, resolving cross-country conflicts and aligning priorities to increase execution efficiency by 35%.
Nov 2010 – Mar 2017

Project Delivery Manager

IBM

Mexico
  • Implemented IBM Sterling Order Management (SOM) for Liverpool's omnichannel retail operations, integrating 8 sales channels and improving B2B supply visibility.
  • Directed financial data analytics and CRM integration initiatives, providing real-time decision support capabilities for 20+ business units.
  • Designed customer analytics models for Citi Banamex digital banking, enabling predictive churn analysis and increasing product cross-sell by 19%.
Sep 2008 – Oct 2010

Program Manager

IXE Bank

Mexico
  • Spearheaded implementation of a Unified Customer Data Platform (CDP) consolidating 5M+ client records, improving CX operations and ensuring regulatory compliance.
  • Designed and delivered an enterprise data warehouse using a hybrid Agile/Waterfall approach.
  • Created BI dashboards tracking NPS, product adoption, and cross-sell conversion across 12 business units, enabling data-driven strategic decisions.
May 1991 – Aug 2008

Senior Program Manager

Citi Banamex

Mexico
  • Oversaw strategic financial transformation programs spanning payments, capital markets, and treasury systems serving 8M+ customers.
  • Led post-merger CX integration following Citigroup's acquisition of Banamex, consolidating digital touchpoints and treasury communication channels across 50+ teams.
  • Managed annual P&L of $25M+ and mentored multidisciplinary teams of 30+ professionals, providing guidance on program execution, Fintech project delivery, and career development.
Jan 2000 – Dec 2010 · Concurrent

Systems Engineering Professor

Universidad Iberoamericana (UIA)

  • · Taught advanced courses in Software Engineering, Database Management, ERP Systems, and System Implementation using the PMBOK framework to 300+ students.
  • · Recipient of the Award of Excellent Teaching for demonstrated excellence in curriculum development and student engagement.
  • · Delivered keynote presentations and led workshops at university software engineering forums and industry conferences.
  • · Mentored 15+ students who advanced to management positions at major technology firms.